Those who know me know I do not like market research.
Not only do I find it overrated, but very often wide of the mark.
Survivorship bias at work: the vast majority of businesses I knew well that succeeded did not do it.
Survivorship bias 2: those that started doing it headed downhill shortly afterwards (or grew more slowly than "the market").
Survivorship bias 3: the few I knew that did it and succeeded got their research completely wrong, but knew how to pivot and adapt.
Last survivorship bias: 100% of the projects I launched or took part in that worked had no market research :)
PS: these remarks apply to tech companies. Market research is very relevant when buying a bakery or newsagent in a particular geographical location.
Take care.
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